In this episode of E-Coffee with Experts,?Tyler Jacobson, Marketing Director at?4B Marketing, shares how he helped grow a web hosting company from just 200 users to ranking in the global top 1%. His story blends deep SEO knowledge, creative thinking, and the smart use of AI tools to drive real business results.
Tyler dives into the power of mixing research with originality, explaining why data alone won’t set you apart, and how creativity helps brands lead, not follow. He shares how his team uses Claude to build effective personas and OneCliq to track real-time sentiment across multiple platforms, giving clients a clear edge in competitive markets.
You’ll also hear how AI can speed up marketing workflows without replacing human insight, how to create authentic B2B brand stories that connect, and the campaign that turned around a frustrated user base through vulnerability and storytelling.
If you’re a founder, marketer, or leader looking for actionable marketing and SEO strategy, this episode delivers.
The importance of research in marketing cannot be overstated.
AI should enhance our capabilities, not replace human creativity.
Authenticity in branding is essential and cannot be faked.
Storytelling is crucial for connecting with target audiences.
Bridging awareness and business results requires strategic marketing efforts.
Tyler's agency focuses on B2B marketing, particularly in the tech sector.
Using AI tools can help in understanding audience sentiment and behavior.
Successful marketing campaigns often stem from understanding the core story of a brand.
Client success stories can provide valuable lessons for future marketing strategies.