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In this episode of E-Coffee with Experts, host Ranmay Rathod sits down with Stewart Gandolf, CEO at Healthcare Success Agency, a top marketing agency serving hospitals, providers, SaaS, and healthtech companies, to unpack his 20+ year journey in healthcare marketing.

Stewart shares how he accidentally fell into marketing after starting as an engineering student, and how he went on to dominate the healthcare niche long before SEO and Google Ads were mainstream. He reveals the early mistakes that almost crushed the agency, like hiring based on friendship, scaling with freelancers, and ignoring operations.

You��ll also hear Stewart��s honest take on where AI fits into healthcare marketing, why podcasting is a powerful trust builder, and what most healthcare CEOs still misunderstand about investing in growth.

He breaks down the shift toward brand authority, reputation, and digital PR as key SEO strategies in a world ruled by zero-click search and Google��s AI overviews.

TAKEAWAYS:

01

Content marketing has been around long before the internet.

02

Scaling and niching are crucial for agency success.

03

Many healthcare businesses underestimate the power of marketing.

04

Understanding HIPAA regulations is essential for healthcare marketing.

05

Investing in marketing can yield significant returns.

06

Podcasting is a valuable tool for building relationships.

07

AI is revolutionizing marketing strategies in healthcare.

08

Continuous education and niche expertise are vital for success.

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