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In this episode of E-coffee with Experts, we chat with Steve Whittington, President of Roadmap, and trust us, he’s got stories.

From riding the dot-com wave (and crash) to running two successful businesses today, Steve breaks down what actually works when it comes to growing a B2B company.

He shares why most sales forecasts are just “hope-casts” (you’ll love that term), how to build predictable revenue using math (not magic), and why the gold might already be in your current customer list.

We also get into how he keeps his work-life balance somewhat sane while running two companies — spoiler: EOS and AI play a big role.

If you’re a founder, growth leader, or just tired of marketing fluff, this convo’s got strategy, real talk, and a few laughs too. Oh, and if you’re still winging your sales plan… this one’s for you.

TAKEAWAYS:

01

Forecasting is crucial for predictable revenue growth.

02

Many B2B companies lack a clear go-to-market strategy.

03

Understanding critical numbers is key to driving growth.

04

Existing customers should be prioritized for growth.

05

Work-life balance is a personal choice and varies for everyone.

06

The EOS system helps Steve manage his time effectively.

07

AI tools are integrated into Steve's business processes.

08

Leveraging technology allows for scaling with less effort.

09

Networking on platforms like LinkedIn is essential for outreach.

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