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In this episode of E-Coffee with Experts, our host Ranmay chats with Celeste Gonzalez, Director of RooLabs, to share how she broke into the SEO world without a traditional background, got hired through a cold DM, and carved a path in a fast-changing industry.

We dive into the real challenges of local SEO in 2025, including the rise (and misuse) of AI-generated content, why “good SEO is still good SEO,” and the mistakes businesses keep making with their location pages.

Celeste also shares her favorite AI tools like ChatGPT and Cursor, and how they’ve turned her into what she calls a “vibe coder”, even without a coding background.

Plus, we talk about the power of learning in public, why personal branding matters more than ever, and how marketers can balance visibility with authenticity.

Whether you’re just starting out or deep into SEO strategy, this episode is packed with relatable insights, hard truths, and a few laughs.

TAKEAWAYS:

01

Ricketyroo focuses on local SEO and search experience optimization.

02

Staying educated on SEO trends is crucial.

03

Good SEO fundamentals remain important despite AI advancements.

04

Businesses often misuse AI in content creation.

05

Finding the right audience channels is essential for local SEO.

06

Learning in public fosters community connections.

07

Personal branding is an ongoing learning process.

08

Communication skills are vital in client interactions.

09

Balancing multiple marketing channels is key for success.

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