In this episode of E-Coffee with Experts, we chat with Adam Baker, Founder & CEO of SodaPup, about how he built a global pet brand, without spending a dime on ads.
Adam takes us through his journey from Nike, Under Armour, and Crocs to launching SodaPup, a U.S.-based company making enrichment toys for dogs. He breaks down how smart product strategy, Shopify, and Instagram helped him scale to 48 countries, all organically.
You’ll hear how he used the “Nike playbook” to build a brand people love: focus on the customer, design products with purpose, and let word-of-mouth do the heavy lifting. From viral Lick Mats to user-generated content that fuels sales, Adam shows how you can grow without paid media.
Plus, he dives into how tools like ChatGPT, Synthesia, and Recraft help him save time and stay lean. If you’re building a brand with limited budget, this episode is full of practical tips on bootstrapping, marketing, and doing things differently.
SodaPup makes toys that support dogs’ natural instincts.
They grow through smart marketing and user-generated content.
Adam puts customer needs at the heart of every product.
Their toys are built to be useful and beautiful.
Instagram helped SodaPup build global demand.
No ads, just organic growth and word-of-mouth.
Being flexible helps them stay ahead in niche markets.
AI tools save time and boost productivity.
Bootstrapping gave them control and long-term focus.