Pinterest has quietly cemented its position as one of the world’s most popular image discovery tools. Unlike other social media behemoths, which prioritize real-time connection, it functions as a visual search engine; an inspirational place where people plan, dream, and find new ideas. Due to its distinctive fusion of style and functionality, Pinterest continues to draw a wide range of users, making it an invaluable resource for people, artists, and companies.

Pinterest’s audience is intent-driven, which is what makes it unique. Users have a purpose; they don’t merely scroll aimlessly. People use Pinterest trends to take action when looking for the newest fashion, planning weddings, redecorating their living spaces, or trying out new recipes. This establishes the platform as a potent instrument for product discovery, purchasing decisions, and personal inspiration. Pins continue to create value and engagement long after publication because they are more about creating a vision than chasing fads.

Pinterest has developed into a vibrant marketing and e-commerce platform over time. Businesses can effectively interact with consumers inclined to explore and purchase by integrating features like shoppable pins, sophisticated ad targeting, and rich visual content. A single, well-optimized pin can give brands long-term visibility because pins are evergreen. Knowing how Pinterest users engage with pins and what drives them can open up significant growth prospects for artists of any size or global business.

In this blog, we’ll delve into the most crucial Pinterest data in 2025. Marketers, companies, and inquisitive consumers will benefit from these data points, which cover everything from user behavior and platform demographics to content trends and advertising success. These Pinterest stats thoroughly examine how Pinterest ranks are changing in the digital era and help you with your goal of enhancing your marketing plan or keeping up with the most recent developments.

Pinterest User Statistics

According to Datareportal, Pinterest is one of the most widely used social networking sites globally. But how many people use Pinterest today? In January 2025, according to data from Pinterest’s ad planning resources, there were at least 340 million users worldwide.

According to this statistic, when the study was produced, 5.3% of all individuals worldwide who were 13 years or older utilized Pinterest. However, the platform’s “eligible adoption rate” rises to 6.5 percent if we remove those in this age bracket who reside in China, where Pinterest was still “blocked” at the time of writing.

Meanwhile, in January 2025, 5.2% of all adults worldwide who were 18 or older saw Pinterest advertisements. To provide more context, the findings show that by the start of 2025, Pinterest adverts reached 6.1% of all internet users worldwide.

According to Metricool, five hundred thirty million people use Pinterest monthly, making it the fifteenth most popular social networking site. Every week, about 1.5 billion Pins are saved by Pinterest users on 10 million boards. Pinterest Predicts, the platform’s end-of-year trend predictions report, has achieved an 80% success rate for four consecutive years.

Around 46% of weekly Pinterest users discover a new product or brand on Pinterest. More than half of Pinterest users think of the site as a place to shop. Pinterest shoppers spend 80% more monthly than other social media users. Pinterest users’ basket sizes are 40% larger than those of different social commerce networks.

Unlike other social media platforms, Pinterest posts have a longer content lifespan and continue to garner engagement for more than three months after posting them. On Pinterest, 96% of the most popular searches are unbranded. Users of Pinterest spend an average of six minutes on the site and view an average of 5.5 pages. According to 61% of Pinterest users, people utilize the platform to begin a new project.

Compared to other platform users, more than 40% of Pinterest users desire to feel inspired as they shop. Nine out of ten weekly users of Pinterest claim that the app is a happy and peaceful place for them to be online. Although after banning weight loss advertisements, Pinterest saw a 20% drop in weight loss searches.

Nearly 50% of Pinterest users use the site to purchase luxury products. According to half of Pinterest users, social media should help them engage more effectively with eco-friendly brands. Millennials and Gen Zers who use Pinterest are 40% more likely to buy new food and drink items.

Eighty percent of Gen X Pinterest users said they would rather be knowledgeable about the things they purchase than make rash purchases.

Pinterest Usage Statistics

According to a report by Adam Connell, over 522 million people use Pinterest every month. With a lower user base than its largest rivals (such as Facebook and Instagram), it remains a relatively “niche” social media network despite that enormous number. Also, approximately 6.4% of people worldwide use Pinterest.

In recent years, the growth of several social media networks has started to stall. However, Pinterest’s user base increased 12% over the same period last year, suggesting it defies the trend.

The typical user spends 1 hour and 49 minutes on Pinterest each month. The average session length on Pinterest is 2 minutes and 11 seconds. Instagram (2 minutes 44 seconds), Facebook (3 minutes 42 seconds), TikTok (5 minutes 56 seconds), and YouTube (7 minutes 25 seconds) are the only networks with longer average session durations.

Fifty times a month, the average Pinterest user opens the app. Users of Pinterest typically access the app 27.2% of the time each month. With users using it on an average of 83.2% of days per month, WhatsApp has by far the most daily opens. YouTube came in third at 63.7%, while Facebook also had a high ranking of 64.1%.

The primary motivation for using Pinterest is following or researching brands and products. Pinterest has a well-defined use case; 36.6% of its users use it to examine items and brands.

Another 20.9% of respondents stated that they use it to find amusing or interesting information, 13.6% to upload or share images or videos, 13.3% to stay informed about news and current affairs, and 6% to chat with friends and family. Remarkably, Pinterest was the only social media site in the study with “research brands and products” as its primary use case.

Pinterest Demographics Statistics

Knowing who uses Pinterest and how to campaign on it is equally crucial. Pinterest is more than just one audience segment, as seen by its rising global reach and changing demographics. New user behaviors, developing markets, and shifting interaction patterns shape companies’ interactions with potential clients. Let’s examine this more closely.

According to a report by Adam Connell, Gen Z, the largest consumer age group, finds Pinterest appealing. This generation accounts for more than 42% of their customers worldwide, more than any other age group. Additionally, it’s the audience category that Pinterest is expanding the fastest.

The gender distribution of most social media platforms is relatively even, with around 50% of users being men and 50% being women. Pinterest is unique in that it has a significant feminine slant. Women are over 70% of users worldwide, compared to only 30% of men. Keep in mind that the data used in this analysis came from a vendor that only provided binary options.

The majority of Pinterest users in the US are relatively younger. The platform is used by 46% of people in the 18–24 age range, 40% of people in the 25–34 age range, and 39% in the 35–44 age range.

According to Social Shepherd, most of Pinterest’s users are from the United States, which is unsurprising given that it is the country’s second most popular social networking platform. The top five countries are displayed in this breakdown below of Pinterest’s web traffic, distribution by country:

• US: 36.65%
• Brazil: 8.82%
• Russia: 5.18 percent
• India: 5.15 percent
• Colombia: 2.4%

Pinterest for Businesses and Marketing

Pinterest provides a strong and frequently underutilized platform for marketers and companies to engage with customers. Pinterest pins have a far longer lifespan than content on typical social media platforms, which are soon overshadowed by timelines. They can continue generating traffic and conversation for weeks or months after publication.

Because of its durability, Pinterest is an excellent resource for brand storytelling, product discovery, and evergreen content. Companies can utilize the site to establish themselves as experts in their field, share tutorials, make aspirational boards, and graphically display their products. Regardless of your industry—fashion, home décor, fitness, travel, or cuisine—Pinterest offers a platform where users actively seek ideas, products, and inspiration, frequently with a strong desire to buy.

Pinterest’s distinctive format presents several strategic opportunities for marketers. Because the platform is a visual search engine, SEO is crucial to content discoverability, enabling marketers to become more visible without primarily depending on sponsored advertising. Rich Pins, which include extra features like product details or recipes, let visitors interact with content more deeply and take action straight from the platform.

Marketers can improve their content plans for maximum impact by using Pinterest’s analytics tools, which offer insightful information on audience interests, pin performance, and trending themes. As shoppable pins and integrated e-commerce capabilities gain traction, Pinterest continues to develop into a potent tool for increasing direct sales and brand recognition.

Another benefit for brands on Pinterest is building long-term brand affinity with regular exposure. Pinterest boards function as carefully curated centers that people return to repeatedly, in contrast to networks where material swiftly disappears. This implies that brands remain visible if consumers return to the same boards for project planning or ideas. Seasonal content also frequently does incredibly well, providing marketers with opportunities to refresh campaigns and resurface earlier video pins without starting from zero.

Pinterest Content Statistics

According to Statista, Pinterest moves to its own rhythm. Pinterest’s virtual bulletin boards allow users to escape the cacophony and popular subjects that often take over social media. Through virtual mood boards, pinners (as they are usually called on the platform) users can construct their virtual haven and find inspiration. Despite not being the most talked-about social network, Pinterest’s users are devoted to its offerings.

Since its founding in 2009, Pinterest has avoided the news a little more than other well-known social media sites, but it nevertheless enjoys a generally favorable user base. In June 2024, the platform received a user satisfaction rating of 74 out of 100 points. This places Pinterest ahead of Facebook, X, and Snapchat in terms of user satisfaction. Another accomplishment that places the network ahead of Instagram and TikTok is the 10.6 percent gain in users that Pinterest saw between 2024 and 2025.

Much of Pinterest’s content, such as do-it-yourself projects, lifestyle suggestions, fashion, home décor, and recipes, is centered around creative inspiration. With 20% of all users, women between 18 and 24 comprise the most significant portion of Pinterest’s global audience. Women were far more likely than men to be active on Pinterest across all age groups.

Additionally, Pinterest has more than 96 million reliable users in the US. As of the first quarter of 2025, the average revenue per user (ARPU) in the United States and Canada was 6.54 USD, far higher than the ARPU in Europe and the rest of the world.

Pinners frequently use the site to discover vibrant and original self-expression methods. Searches for leopard print jeans rose by about 3,000 percent between 2023 and 2024. Along with beauty trends, nail art is another popular search word among users. All these keyword searches are based on new trends, and in 2024, cherry blonde and honey brown curls were the most sought-after hairstyles, as these keywords were trending in Pinterest searches.

Social media sites rely mostly on user interaction and content posting. Fortunately, Pinterest saw an improvement in average post engagement from 4.36 percent in 2023 to 5.93 percent in 2024. Over 332,000 pins were released, 18.9% more than the previous year.

Pinterest’s revenue, audience size, and user engagement are steadily growing. It is nevertheless beneficial for the platform to subtly satisfy its loyal fan base with thousands of options and brainstorming possibilities, even when it is not a news headliner.

Pinterest Shopping and E-commerce Statistics

According to Social Shepherd, were you aware that Pinterest can effectively increase sales for your company? Selling your products is now easier than ever thanks to shoppable pins, which allow customers to place orders with a few clicks. The following statistics are directly related to Pinterest’s shopping feature:

Pinterest users are particularly notable for their online conduct. They are 80% more likely to say that their Pinterest purchasing experience has increased their sense of inspiration. This results in notable spending patterns, as Pinterest users typically spend 80% more per month than users on other platforms and have 40% greater basket sizes.

It turns out that almost a quarter of users spend time purchasing on Pinterest. Because shoppable pins enhance the likelihood of generating new sales, businesses have even more incentive to create them for their products.

Additionally, 85% of users have purchased after seeing brand pins on Pinterest, demonstrating how popular purchasing is on the platform. Getting their pins in front of their target audience might help a business secure some of those sales.

According to Sprouts Social, Pinterest users spend twice as much money shopping there as they do on other social media sites. When it comes to Pinterest, don’t be afraid to advertise your stuff. According to demographic data, Pinterest users spend more money on shopping sprees and have higher incomes.

This demonstrates the benefits of spending money on Pinterest promotion, particularly for companies that offer more expensive goods. This covers high-end apparel and accessories as well as furnishings. You can use the newest Pinterest features with effective social selling to increase sales dramatically.

Pinterest Advertising Statistics

According to Sprouts Social, Pinterest advertising yields a noticeably better return on ad spend (ROAS) than other digital platforms. According to a Nielsen analysis, Pinterest had a 32% higher ROAS than other digital platforms. So, you can promote Pins on Pinterest to get more value for your money.

Pinterest users save over 1.5 billion pins per week, and over 10 billion Pinterest boards receive over 1.5 billion weekly pins from users. These users organize recipes, home décor, product ideas, and more.

A Pinterest ad costs between $0.00 and $2.00 per conversion, making it relatively inexpensive. Businesses usually spend between $0.00 and $2.00 on every conversion. In contrast, 26% of companies spend between $0.00 and $0.10 per click, making clicks even less expensive.

According to Nuoptima, Pinterest’s ad revenue is anticipated to grow to $4.13 billion by 2026. Currently, the platform accounts for about 0.5% of global ad income. You should budget between $0.10 and $1.50 per click on Pinterest. This is far less expensive than other social media sites, including LinkedIn, with an average cost per click of $5.39.

Per a recent study, the optimal times to post on the platform are 8 pm, 4 pm, 9 pm, 3 pm, and 2 pm. These are all afternoon hours, as we can see. On the other hand, midnight, 1 am, 6 am, 4 am, and 5 am are the worst times to post. It’s interesting to note that all of these times are before noon. Furthermore, Sundays, Mondays, and Tuesdays are the ideal days of the week for posting on Pinterest.

Conclusion

After reading this blog, it is clear that Pinterest is still a strong and unique platform in the constantly changing social media market. Pinterest’s monthly active users provide unparalleled potential for individuals, creators, and organizations. This is possible due to its over 500 million active users, emphasis on visual discovery, and user base motivated by inspiration and purpose. Users of Gen Z, millennials, and Gen X interact with the platform in essential ways, whether for planning, buying, or getting creative, demonstrating its appeal to a wide range of groups.

Pinterest is a strategic treasure trove for marketers and businesses because of its long content lifespan, strong engagement rates, and visually driven search features. Sales growth is possible with the platform’s e-commerce features, including shoppable pins and a high return on ad spend, particularly in the lifestyle, fashion, home décor, and wellness sectors.

In a digital world where inspiration and action are key, knowing and utilizing Pinterest’s changing data in 2025 can help small businesses and major brands run more intelligent campaigns, build stronger customer relationships, and achieve long-term success.